Once you start reading about the banana and its evolution, you discover a complete world on its own. We see scientists investing their professional careers and research in the banana plant. Why is that?
There are at least 3 reasons why they do that and why Adya supports them:
1. To share the story of the banana, the symbol of the importance of biodiversity. The banana plant is a major symbol of the continuous efforts in maintaining global biodiversity for the future food supplies. There are approximately 1500 species and subspecies of banana. Most of us never heard of them, let alone saw one of those species in the market(except for you, travellers). But it is this diversity that can ensure future banana supplies.
2. To study and solve if possible the great vulnerability of the banana plant. The banana refers in fact to a plant. It's even more accurate to call it a herb. So there is no banana tree at all. The banana plant is known to be very vulnerable to diseases. It needs constant follow-up, around the globe. Starting from the '50's, scientists and major brands invested in safeguarding the banana from these diseases. The great economic opportunities drove some of them to focus on one specific subtype, the Gros Michel (already wiped out) and later on the Cavendish (our current yellow friend, now under siege as well). The problem with these bananas is that they are hyperprotected, therefor weak and also collected when still immature for mass transport. No way that can be deliverd without treatment too. That is also why transporting bio bananas is so difficult.
3. The show the way to once again embrace our diversity in bananas. Institutions like Biodiversity International and ProMusa invest in the knowledge and protection of the banana diversity. To bring back to mind that there is more than the Cavendish. And to respect all those active in growing and maintaining their bananas locally.
We should never disconnect the products from the people growing them.
Choosing a banana from biodiversity instead of monoculture gives a chance to the smaller farmers dedicating their lives to it.
Imagine as a consumer you could taste other bananas then the one you're used to. And to find where it comes from and whom you're supporting when buying local bananas (the fruit or the processed fruit).
Adya chose for starters the Poovan banana from Kerala to distribute in collaboration with Biofresh. The tasteful sweet and crispy slices come to you as a snack, bringing in a little bit of India. More news soon..!
See also or Fruits page for a general view on the Adya fruit launch.