Adya presented its products and story for the first time in the Netherlands. We had our presentation desk at the Dutch Bio fair in Zwolle.
Some conversations made us think about what makes us different. I do believe that it is the combination of our philosophy and products that captures people stopping by. The Dutch are direct and honest in their communication. We've had opening remarks like 'how bizar', 'how funny'... on the freeze-dried fruits.
It refers to their curiosity on things they have never seen before. While the Adya fruits are basically small bits of fruits without the fruit water. It is not processed, they are just bare naked bits of fruit. It sometimes makes you think about why we are suggesting people to choose these bits of fruits.
We also had another kind of remarks. Why do you have 'embracing biodiversity' as a slogan?
Primo. The biodiversity gives us stronger and more natural products, as the earth was meant to provide it to us. Plants and trees next to each other have to fight to survive, that is nature. As they fight, they build up all necessary internal and external elements to keep it up. Some plants in India are also intercropped as they stimulate each other's growth, like the pineapple plant and the rubber trees.
In a monoculture area plants will be artificially and chemically helped to grow and they only live with a million of the same plant at a certain distance. All you get is weak plants, fragile for all kinds of disease (cfr. earlier story on consequences of a global banana monoculture). When the crops grown in biodiversity are harvested, the consumer will get the natural nutritional strength of the plant or its fruits.
Secundo. Adya embraces the principle of crops grown in biodiversity. We also embrace the people believing and working in biodiversity. These groups, families, cooperatives work with and within nature and keep away from chemical or other artificial products. They will on the other hand search for methods to work efficiently, respecting the soil they live on. Without a doubt, they live in healthier circumstances.
Adya's key goal is to protect and promote biodiversity. Embracing it locally and here in the West. After all, did we loose our curiosity for diversity? Do we only want more of the same, lookalikes in a row on our shelves?
Let us keep our eyes open for biodiversity and cherish the abundancy of species we share life with on earth. Adya will keep on spreading this on every event it participates in.